News comes amid almost 15% growth at The Chamber since start of 2025, renewed energy and momentum, expanding cultural and wellness offerings.

West Palm Beach, FL (May 23, 2025) – In a sweeping move to modernize and energize the region’s expanding business ecosystem, the Chamber of Commerce of the Palm Beaches unveiled a comprehensive brand refresh and announced several bold new initiatives — including a forthcoming Innovation Hub to support entrepreneurs and startups — at its 2025 Business Awards Breakfast on May 23 at the Kravis Center for the Performing Arts.

The event, attended by more than 500 business and civic leaders and streamed to over half-million followers via the Palm Beach Post’s platforms, marked a pivotal moment for the county’s oldest and largest Chamber, which has been experiencing tremendous growth and renewed vitality in 2025.

“Palm Beach County is changing rapidly and our Chamber is evolving with it,” said Michael Zeff, President and CEO of the Chamber of Commerce of the Palm Beaches. “Today’s Chamber reflects the energy, innovation and diversity of the community we serve – and a recommitment to our mission of helping businesses grow, prosper and thrive.”

The Chamber’s new tagline – Built for Business – represents the economic strength for businesses and nonprofits from “coastline to crop fields”, one of the most diverse geographic across Florida. It also reflects the organization’s commitment to growth, both in membership which has increased 15 percent in 2025, as well as new initiatives for an expanding multi-cultural business community and wellness offerings including yoga and Zumba classes outside the Chamber for businesses seeking a more holistic connection.

Key Announcements Made Today:

1. New Logo and Tagline – A modernized visual identity that reflects both legacy and leadership, preserving the Chamber’s signature ball mark, while introducing a new tagline – Built for Business – symbolizing the Chamber’s direction and reach from coastline to crop fields.
2. New Website Launch – A faster, mobile-optimized site designed to optimize member engagement, streamline event registration and highlight advocacy updates. Now live at palmbeaches.org.
3. Launch of Innovation Hub – A forthcoming Chamber-led, virtual and in-person initiative to support micro-entrepreneurs, startups, and innovators through mentorship, virtual tools and collaborative programming. Launching later this year.
4. PBC Built Campaign – A new storytelling initiative and medium for members to tell their story about their homegrown businesses to celebrate the economic vitality and strong business community of Palm Beach County.
5. Custom Coffee Blend – A hyper-local partnership with Pumphouse Coffee Roasters, the Chamber introduced “The Chamber: Built for Business,” a custom coffee blend available exclusively at Chamber events and through the month of June at The Pumphouse Pouratorium at 1016 Clare Avenue.
6. Circuit Partnership – A new collaboration with Circuit, West Palm Beach’s electric ride service, featuring a Chamber branded vehicle now visible throughout downtown West Palm Beach.
7. Branded Membership Seals – Digital and physical seals now available for Chamber members to proudly display their affiliation and commitment to business growth. Available now through the Chamber’s Membership Information Center.

The brand refresh was the result of a months-long effort led in partnership with PATHOS, the full-stack marketing agency based in downtown West Palm Beach and longtime Chamber member. The process included focus groups, stakeholder interviews, and a countywide membership survey, ensuring the final product reflects legacy and forward momentum.

Michael Davis, Chairman of the Board at The Chamber, noted that the refresh is about more than aesthetics. “This is not just a new look – it’s a renewed sense of purpose and energy that elevates the Palm Beach County business community, while fostering connection, education and opportunity for all.”